Sales/marketing teams that achieve the best results are the ones that use sales and discovery insights to guide their marketing, and then leverage their marketing to enhance the customer experience. This “smarketing” approach ensures that sales and marketing initiatives are aligned, making for more streamlined, efficient processes for your community, as well as a healthier bottom line. But more importantly, it makes for a more positive customer journey for your prospects.
If you feel your community’s sales and marketing initiatives aren’t working for each other to their full potential, this LeadingAge session is for you. During this session, attendees will learn best practices for:
· Using feedback and metrics to inform sales and marketing initiatives so that they work together to create a consistent customer experience
· Implementing integrated marketing and sales tactics that attract prospects and nurture them through the sales journey
· Shortening the sales cycle, increasing revenue and showing clear return on investment from marketing tactics
To illustrate concepts being presented, the speakers will provide real-life examples of how senior living communities leveraged insights gleaned during the sales process to strengthen their marketing and the results that followed. By the end of the session, attendees will be armed with the tools needed to begin bridging the gap and make their sales and marketing initiatives work for and complement one another.