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Marketing and Selling the New Senior Living as the Shift to Healthcare Arrives

A talk by Cindy Longfellow, Tim Regan and Matt Stevenson
Juniper Communities, Aging Media & Oakmont

Covid-19 has put a premium on how well senior living providers can keep residents safe and provide care. Providers that previously marketed and sold a lifestyle-first product and downplayed their care capabilities must pivot quickly to adapt.

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Thought Leadership